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The process of decision-making
has become the focus of the management process and the extent to which an
institution has achieved success depends to a large extent on the ability and
efficiency of its manager to make appropriate decisions. The importance of the
decisions and their role in achieving the goals of the institution, as
evidenced by the modern institutions of the problem of multiplicity and
complexity of their objectives and the existence of the conflict between these
goals sometimes as the institution is no longer seeking to achieve one goal as
it was before, but it seeks to achieve many of the complex and interrelated
goals, The problems facing the leaders of these institutions and the consequent
to take many decisions to address these problems. The most important types of
decisions that are taken in the institution are those related to marketing,
because of the latter of Marketing decisions are the most complex management
decisions due to the increase in the number of variables influencing and the
interplay of relationships in the marketing environment. Competition, changing
consumer behavior, price volatility, income and legislation affect all
marketing decisions. The quality of the marketing director’s decisions depends
on his access to and use of the information well, which he can obtain from
several sources and in several ways. The marketing manager takes a lot of
different marketing decisions related to the product, Price, promotion, distribution, etc. In addition, when the
required marketing information is available, it can predict the possible
outcome of its decision, evaluate its findings and anticipate potential
opportunities. Information is indispensable both in determining the target and
in planning. Implementation or control phase of all marketing processes and
marketing dashboard helps to clarify the imbalances and warn him to the extent
to which activities to achieve the goals that are considered to be carrying the
information necessary to take any marketing decision.

The decision-making process has
become the focus of the management process and the success of any institution
has become Depends largely on the ability and efficiency of its manager to make
appropriate decisions. The decisions and their role have been further enhanced
In the achievement of the objectives of the institution as witnessed by modern
institutions of the problem of multiple and complexity of its objectives and
the existence of a conflict between these
Goals Sometimes the institution is no longer seeking to achieve one goal as it
was before but it must seek to achieve Many of the complex and interrelated
objectives, which increased the problems facing the leaders of these
institutions and the consequent In making many decisions to address these
problems. And one of the most important types of decisions that are taken in
the institution are those related to marketing, because of the latter It is
crucial to keep the institution permanently connected to its surroundings, and
marketing decisions are the most complex management decisions Due to the
increase in the number of variables affecting them and the interrelationships
in the marketing environment, competition and consumer behavior change Price
volatility, income, and legislation all affect all
marketing decisions, while the quality of what a manager takes The
marketing of decisions depends on obtaining and using it well for information,
which can be obtained from Several sources and in several ways. The marketing
manager takes a lot of different marketing decisions related to the product,
Price, promotion, distribution, etc., and when the required marketing
information is available, it can predict possible outcomes For its decision, to
evaluate its findings and to anticipate potential opportunities, it is
indispensable for information When determining the target or when planning,
implementation or stage control over all marketing processes, and dashboard
Marketing helps him to clarify the imbalances and warns him of the extent to
which activities achieve the goals that are considered pregnant Of the
information necessary for any marketing decision Decisions at the level of
economic institutions are the essence of the work of managers, managers and
decision makers starting from all activities and actions taken within the
institution, and even its relations and interaction with its external
environment, and the decision to stop whatever the cause of disruption of work
and the cessation of activities and thus the failure of the institution and its
disappearance 

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