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This present era is sometimes
termed as the “information age”,
whereby the main function of the media is to provide entertainment,
news and information. People are in need of news and information for various
reasons. To socialize but it also helps to contribute towards decision making
about a particular issue and also to formulate opinions. Media shape our view
of society and sometimes affect the way we think, the way we choose leaders,
make our rules, our lifestyle, and construct our values. But media can also
cause confusion and disillusionment as well. Every new phenomenon brings out
both positive and negative outcomes (Ng 2014, p.220). Within any new innovation
that is observed to be beneficial, there will also be a downside.

Being also an entertainment tool,
media help to acquire knowledge or influence our culture and behavior, it helps
people to entertain and unwind the stress of everyday life. Due to
globalization, the majority of people in our society depend on information and
communication so as to stay connected with the world.

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However, media has been
constantly changing since the 17th Century and it is a struggle for
Media agencies to preserve their existence on the market. Technology is behind
the main reason for this change. People nowadays are equipped with latest smart
technologies providing constant and quick access to information. This evolution
affect the way information is accessed and delivered, thus influencing the
population’s lifestyle. A survey of 26 nations published by Reuters Institute
Digital News Report (2016) revealed that although television news consumption
remains important for older demographics, but its overall consumption continues
to decline.

In a period where people are always in a rush, most
Mauritians have no time for conventional media considering it easier to surf on
the internet. Old media (print, radio and TV) are
becoming second-tier commodities in favor of new and “improved” ways of
consuming the news such as social platforms, blogs and apps. Sites like
BuzzFeed have mastered the platform-specific approach to media, and the onset
of brand journalism has completely changed what it takes for us to “trust” a
source.

That said, there are a
ton of differences between old-media practices and new-media strategies.

Though it is not
expensive, the traditional media has lost its position on the market.  People buy less newspaper, they do not have
time to listen to radios and satellite programs prevail on local channels. Why
so much talk about money? You and the new digital technologies are the two
answers. Barron’s online columnist Howard Gold Explained, “a crisis of
confidence has combined with a technological revolution and the structural
economic change to create what can only be described as a perfect storm.
Print’s business model is imploding as younger readers turn toward free
tabloids and electronic media to get news” (in Farhi, 2005, p.52).     

 

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